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Coffee and coffee places
Coffeehouse and coffee shop are related terms for an establishment which primarily serves prepared coffee and other hot beverages. Café or cafe or caff may refer to a coffeehouse, bar, tea room, small and cheap restaurant, transport cafe, or other casual eating and drinking place, depending on the culture. A coffeehouse may share some of the same characteristics of a bar or restaurant, but it is different from a cafeteria.
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Case studies of big branding campaigns (Adidas, Starbucks, Uniqlo) and the lessons a designer can take away from each with respect to corporate identity projects.